Visual identification, Packaging design
One of our customers involved in importing coffee asked us to design a package referring to Africa. During the design, we decided that we would try to ensure that the back of the package did not deviate from the message from the front, and so the idea of two faces was born.
This project has been respected in two ways:
First of all, the project was adopted at the first attempt without any comments. And secondly, the design presented here, is one of the two that we presented to the client, and the second … was also bought by the customer, as a match for a slightly different variety of coffee.