Author
Meggot
Date
29 June 2018
Scope
#Creation
#Visual Identification
Tools
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

Environmentally conscious eBook for IKEA

Once again we had the pleasure to develop an extraordinary project with Garden of Words. This time, environmentally conscious eBook for IKEA. The job to be delivered consisted of drawing illustrations and binding the title in a fresh new layout.
Thanks to everybody involved in this process but especially to Ola Włodarczyk (main illustrator), Olga Wołkowicz (art director) and of course Garden of Words and IKEA for opportunity.

PEOPLE

Our idea was to make the whole book illustrated with drawings. But a very important task, was to present the people (IKEA employees) responsible for parts of the book. So we decided to … draw their portraits. First attempts were meant to find the right graphic style.

KEY VISUAL

Having the final copy and illustrative style blocked, we move to designing the layout of the title. It was our intent to make the contents look fresh and correspond well with the mood of the book, but we had to also remember that the final product would be published both online and in print.

DELIVERY

In the end, after just 2 “work in progress” versions we landed on the final design which can be now viewed on IKEA website. In total we delivered 13 portraits, 11 infographics for main parts of the book and more than 35 mini illustrations hidden in layout. Above all, we strongly feel that the cause, style and copy came all together to deliver a very important and interesting CSR eBook.

THANK YOU

Thanks to everybody involved in this process but especially to Ola Włodarczyk (main illustrator), Olga Wołkowicz (art director) and of course Garden of Words and IKEA for opportunity.