HFS brand refreshment
Realizacja odświeżenia wizerunku firmy HFS wraz z nowym designem strony internetowej.
We’ve been asked to refresh the hfs.info.pl website. As part of the preparatory work, we suggested using this opportunity to refresh the branding as well. As a result, we first completed the refreshed company sign and, secondly, a new website.
As part of the refreshment, we adopted the following assumptions as the basis: we leave the typeface in the sans-serif; the company’s color becomes green (was used on the old page and in office materials).
However, we decided to change the font to a more classic one, in order to avoid too fast “expiry of design” and we added a symbolic letter N – a reference to the real estate (in Polish “Nieruchomości”) which is the field of HFS.
As part of the design of the website, we focused on readability, positive vibe, modern appearance and simplicity. In connection with the above, we used a lot of photos associated with the HFS business and used the company’s color for the ornaments.