We started the process of refreshment with a deep research of the products design architecture. It was important, since the brand is on the market for a long time, and thus, no harm should happen to the customer base. After the research be made some vital decisions:
- We need to keep the “Typography based” character of the packagings,
- The color scheme should also stay intact
- The logo of „Majonezy Kętrzyn” (the produce) needs refreshment as well as the packaging
- The pivot point of the packaging as it was, was the word „Majonez” (eng. Mayonnaise) and so we decided to reframe the word (with use of calligraphy) but keep it as a main feature of the design.