“We need a logo that will be as tasty and masculine as our meat! And it’s supposed to be called Up in Smoke! “That was the basic brief. Then we completed workshops on brand identity and on this basis (using our tools), we prepared branding proposals. Fortunately, we came to the taste of restaurateurs and quickly realized the branding, which today is such a pride of the owners that you can also see it on the entire line of Up in Smoke merchandising.

We have also designed the external look of the first food truck, Up in Smoke.