Author
Meggot
Date
26 February 2016
Scope
#Visual identification
Tools
Adobe Ligthroom
Adobe Photoshop
Adobe InDesign
Adobe Illustrator

YUMMYPIX

Visual identification

Because our agency deals with the creation of packaging – we need a large amount of personalized photos of food. Therefore, we decided to set up our own culinary photography studio after a while. So if so, we had to design branding for it.

Because we make delicious photos, we chose the name YummyPix. So now the symbol. We knew that the Yummypix logo would very often appear on the pictures of food, so we wanted it to work well with them, not be too strong visually, and emphasize the purpose of the studio. That’s why we put a simplified camera lens with a flashlight in the logo (flash at the bottom – why not:). It gave a reference to a smile – and this was an additional value.